From the President

This month, our feature article “Law Firms: A Case for Sustainability” talks about the popularity of law firms turning “green” and “is changing not only how law firms practice law, but how they run their business.”

Since founding our business over two decades ago, we have been constantly doing our best to provide what you need, and we always are searching for ways to improve our service to you.

As always, I invite your suggestions on how we can better serve you and welcome submissions on content matter for this e-newsletter.

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Sheila Atkinson-Baker

Law Firms: A Case for Sustainability

By Roy Abernathy, President at Jova/Daniels/Busby

The idea of sustainability has been around for years. For many law firms, however, it’s a new way to cut costs, boost the bottom line, attract new clients, and retain employees.

But why the big push now?

Competition is stiff and law firms (like many businesses) are being forced to implement new strategies to compete, retain employees, and attract new clients.

An approach coined by industry professionals as the “Triple Bottom Line of Sustainability” (social, environmental, and financial, or, essentially, people, planet, and profit) is driving a values-based culture that many law firms believe contributes toward the longevity and resilience of their business, especially in this harsh economic climate.

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