We are honored to be on this year’s Inc. 5000 list of the fastest growing private companies again.
Inc. Magazine’s Inc. 5000 list is their “most complete portrait of the universe of growing private companies ever assembled,” and we are grateful to have been recognized three times since the list’s inception four years ago.
More importantly, however, is that we recognize you, our clients, as being the reason for our continued success. We know that you have a choice, and we are very appreciative to you for allowing us to serve you.
As always, I invite your suggestions on how we can improve on our service to you and welcome submissions and/or suggestions on content matter for this e-newsletter.
Are You Too Efficient To Be Effective?
By Ali Hale
Aliventures: Getting More From Life
“Efficiency is doing things right; effectiveness is doing the right things.” (Peter Drucker)
Are you measuring out your life, not in Prufrock’s coffee-spoons, but in the slow tick, tick, tick against tasks on your to-do list?
The Efficiency Obsession
It’s not exactly news that we’re an efficiency-obsessed culture. Look at government targets, look at the proliferation (and popularity) of blogs on “life hacking,” look at the number of books that aim to teach you to blitz through tasks as fast as possible.
The efficiency culture catches us young. If you’re a bright kid, much of school is boring. You learn to do everything you need to pass the exams (ticking off points on a syllabus, ticking off pages read, ticking off assignments completed) – and you learn to do it all with as little effort as possible.
It carries on at work. If you’re an employee, you don’t have much control over what you’re allowed to do when – and your tasks may be mundane, frustrating or seemingly worthless. So you learn to be efficient: to triage, to meet targets, to look busy. If you’re lucky, you might convince yourself that you’re doing a good job, that there’s some sort of meaning in how many widgets you’ve cranked, how many customer service emails you’ve answered, how many prospective clients you’ve called.
This excerpt from the testimony of an expert witness (neurosurgeon) in the trial of a slip and fall case.
Q. Doctor, I guess I want to ask you about both then, both the original condition [of her back] and the surgery.
A. Her back is not a virgin. It wasn’t a virgin from the moment that the disc herniated. If the surgery were performed by angels … there will be some scar formation. The scar is not formed by the surgery, it’s formed by a patient that is alive after the surgery. If you don’t want scars forming after surgery, you must kill the patient. I try to avoid that, okay.