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The ABI Reporter E-Letter – July 2014
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July 2014 
IN THIS ISSUE: • Is the Customer Always Right?
• 10 Things That Define a True Professional
• Law Firm Dress Code for Women
• Law Firm Dress Code for Men
• NEW! A Mobile Version of Atkinson-Baker’s Reporter Website (ARS)
•15 Tools to Put You in the Winner’s CircleFrom the President Hello!
We receive a lot of positive feedback from clients about you, our reporters, which can motivate you even more to keep improving, so that you can achieve your full potential as a reporter.
I hope you will take a few minutes and read all of the positive things our clients had to say about our reporters recently:
I also encourage you to take part in some or all of the NCRA Convention & Expo in San Francisco, July 31-Aug 3. Taking advantage of what this annual event has to offer can help you to improve your skills and to expand professionally.
As we continue to adhere to our standard of excellence at Atkinson-Baker, I appreciate the fact that you are a part of our team.
Best regards,
SheilaIs the Customer Always Right?
By Jim Cudahy
About 20 years ago, I was watching a segment on 20/20or Dateline that went to great lengths to test — even strain — one of the long-held commandments of business, which is that the customer is always right. In the segment, an imposter customer was placed in a department store with a dress shirt from a different retail outlet.
When approached by a salesperson and asked if he needed help, the customer shared that he had purchased a shirt at this store recently, that the shirt was the wrong color and didn’t fit, and that he wanted to exchange it and buy some more items. The customer, of course, was wrong, which he knew, and which the salesperson quickly figured out as well.
But, again, the theory at test here was that the customer is always right.
10 Things That Define a True Professional
The term “professional” is thrown around quite a bit these days, perhaps too much. I do it myself. But what exactly does it mean to be a professional? As you read through the items below, consider how you compare with each trait.
1) Put Customer Satisfaction First
Understanding and satisfying your customer’s needs are the cornerstones of a successful business. Do what is necessary to meet those needs. After all, without the customer, there is no professional.
You may not view those you work with as your customers, but in many cases they are. I remember when one of my managers perceived that I was overly stressed. He pulled me aside and sat me down in his office where he told me stories and jokes for the better part of half an hour. He recognized my needs and acted accordingly.
Professionals identify and satisfy their customer’s needs.
“Law Firm Dress Code
for Women”
Read Article »“Law Firm Dress Code
for Men”
Read Article »
NEW! A Mobile Version of Atkinson-Baker’s Reporter Website (ARS)
15 Tools to Put You in the Winner’s Circle
HEADSCRATCHER
Weight in my belly,
trees on my back,
nails in my ribs,
feet do I lack.What am I?
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