Improving Profile and Visability

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01May2013

Improving Profile and Visability

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By Des Whitehorn

In a perfect world people would judge us by results and the quality of our work. However, life isn’t perfect. People who work hard and are loyal can be overlooked for promotion or pay raises, while those doing a good PR job on themselves tend to be thanked and appreciated more often.

So here are the top ten tips to get yourself noticed.

1. Do yourself justice and convey an air of pride in your role. Stop harboring an inferiority complex about your profession: “I’m just a secretary,” “You didn’t say it was urgent; how was I supposed to know?” This “bottom of the heap” attitude will be detected by others who will then treat you as such.

2. Identify and develop your own areas of responsibility. If an area needs improvement, don’t whine about it. DO something about it: research the situation, offer a solution, initiate a project.

3. Increase your business knowledge and awareness. Find out what your firm’s or departmental business plan says. Read a newspaper regularly to find out how and what your firm’s major clients are doing. You never know how your “little bit of information” can be used to your advantage in the future. Turn it to your advantage when you contribute to your firm’s aims with a clear understanding of what is going on.

4. Put on your armor! Wear clothes that are appropriate and which make you feel fit to take on the world. If you think you look good, you will feel good, and people will notice you. Remember to dress for the job you want, not necessarily the job you’ve got.

5. Meet and greet your clients. Maybe not all of them on every occasion. By putting faces to names (and having your clients know who you are) you will improve client relationships and so impact positively on your relationship with your manager.

6. Go to social events, seminars, and the occasional meeting. Get to know your internal and external clients. More importantly, get yourself seen! It is no good hiding yourself away and then complaining when you get left out of things.

7. Self-promote tactfully. Be a team player; share your best practices with colleagues; share your knowledge and skills; contribute to others’ development (e.g., new starters, other secretaries, trainees). The results will be amazing.

8. Cultivate superior skills and qualities through advanced training and learning. It is always superior performance that pays off, not good intentions.

9. Make sure people know who you are. Introduce yourself to people; smile and say “good morning” (no matter how moody you feel!); start a conversation in the elevator instead of silently staring at the floor-level indicator.

10. If you are not in control of your own profile and visibility, then someone else is controlling it for you.

About the Author

Des Whitehorn is a professional Communication Skills Consultant Trainer with
Zee Associates and a contributing author to The Institute of Legal Secretaries and PAs.

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